The Advertising Space | Online Pixel Advertising FAQ page

1. What is the idea?

The idea is simple: to try and make R1m (ZAR) by selling 1,000,000 pixels for R1 each.

The main motivation for doing this is to buy a house and I know people who are currently struggling to pay of thier bonds.

So, everyone is welcome to buy my pixels, which are available in 100-pixel 'blocks' (each measuring 10x10 pixels). You will see the homepage is divided into 10,000 of these 100-pixel blocks (hence there are 1,000,000 pixels in total). The reason for selling them in 100-pixel blocks is because anything smaller would be too small to display anything meaningful.

You can buy as many pixels as you like, as long as there are some available (see the live stats in the top right corner of the page). When you buy some pixels, you can then display an image/ad/logo of your choice in the space you have purchased. You can also have the image click through to your own website. However, no obscene or offensive images are allowed. The pixels you buy will be displayed on the homepage permanently.

The homepage will not change. Using some of the money I make from the site, I guarantee to keep it online for at least 3 years, but hopefully much longer. I want it to become a kind of internet time capsule. So, in the long run, I believe the pixels will offer good value.

2. Why should I buy your pixels?

Because you will have an image and a link to your site on the homepage of a site that could potentially be seen by millions of people over the coming years. The site will be online for at least 3 years, that's guaranteed, but the idea is to keep it online forever. So you really could own a piece of 'internet history'!

3. Why are you selling pixels?

Well, in this day and age and all this nonsense about the recession, it has become even harder for me to buy a house, something we all want to do when we grow up.

So hopefully, once I have sold all these pixels, I'll either be able to purchase a house or put down a pretty mean deposit.

Thanks to all of you for your support!!

4. Why can't I buy one single pixel?

I decided that although it would probably be cool if individuals could buy a single pixel each, in practice, it wouldn't so effective. The reason I believe this is because you can't display anything meaningful in one pixel - nor click it easily - so visually, it would be pointless. With thousands of random tiny coloured dots all over the place, the homepage would look gastly.

I also thought that the site would appeal more to people with businesses/websites to advertise than it would to individuals, or to put it more accurately, businesses would pay more to have a meaningful graphic on the homepage. Hence the minimum purchase is R100 - a 10x10 block.

However! If you really want to own a single pixel, there is always the option of clubbing together with your friends/family/colleagues and buying a 10x10 block.